| DESCRIPTION |
Listing is a derivative of the Attribute
Listing idea and in actual fact is a one-dimensional version of
the Heuristic Ideation Technique –
HIT (qv) method. Although used mainly for new product development
in theory it can be used for any situation, which has elements that
can be listed, and for which combination of elements are likely to suggest
solutions.
HIT uses the components of existing products, however
the Listing technique (Whiting, 1958) uses the products in a given are:
- Identify the sort of product you would like to produce (e.g. ‘bathroom
equipment)
- Identify a area in which these exist (e.g. ‘bathroom’),
catalogue, as many objects, products, etc. as you can that exist
in that area (e.g. sink, bath, shower, toilet, etc.) Reduce your
list to about 10-12 items, stop step 4 becoming unwieldy.
- Sketch a triangular template in which the rows and columns are
both labelled with the items in the narrowed down list that you
have just created, so that the units in the template correspond
to the comparison of each item on the list with every other item
on the list (e.g. ‘bath/shower’, ‘toilet/sink’,
etc. for every possible combination).
- For each unit, use centred free-association
(qv) to come up with possible ideas:
- What sort of new bathroom product does ‘bath/shower’
suggest to you?
- Choose the top ideas for additional assessment
[Source: www.mycoted.com
]
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