| DESCRIPTION |
[source: www.mycoted.com]
Imaginary Brainstorming is like classic brainstorming,
but with a slight twist. The ground rules etc. are the same,
the differences are;
- When defining the problem make sure that it has
- a subject - who is acting
- a verb - the action
- an object - who / what is being acted upon.
- Perform a classic brainstorming session
- Define the essential elements of the problem, and identify which
of the elements above (1) is the most directly tied to a successful
solution.
- Propose imaginary replacements for the other elements. e.g.
| Original problem |
Suggested replacements |
| How do |
How do / does |
| we |
Children,
The PM,
Donald Duck,
Teachers |
| write a bid |
Build a house,
Earn a million,
Get drunk |
| in half the normal time? |
in half the normal time?
(This element is kept as the essential element.) |
- Formulate a new problem statement, substituting one of the imaginary
elements.
- Brainstorm ideas for the imaginary problem
- Apply ideas from the imaginary brainstorming back to the real problem
statement.
- Analyse all of the ideas (real, imaginary and combined) and take forward
those of most interest.
[Source: www.mycoted.com ] |