| DESCRIPTION |
This is a six-stage process, run in-house usually by a
Strategic Management Group. It is supported by various consultants and
accessible to external stakeholders. A useful method for public and
voluntary organizations
- Historical context, examination of previous trends and the emergence
of a future vision for the way ahead
- Situational Assessment, blame free SWOT
analysis of the present situation
- Strategic Issue Agenda, identify issues from points 1 and 2 above
and acknowledge the relationships that exist between points 4-7
- Strategic Options, define as many positive solutions to meet the
SWOT analysis and future vision. Define strategies, and outline
costs, feasibility, acceptability and effectiveness.
- Feasibility Assessment, a selection of strategies is examined
through Stakeholder Analysis and Resource Analysis.
- Implementation, to evaluate the stakeholders’ predictions,
a serious of evaluation programmes are devised.
Within each stage above, 3 basic steps are followed
- Search, for ideas and information
- Synthesis, observation of patterns, trends
- Selection, determine priorities for action
Within these 3 basic steps, 4 alternative criteria
are used to assist using the best technique
- Quality
- Acceptance
- Innovation
- Preservation
|