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Similarities and differences tries to free your thoughts from their usual tracks by deliberately introducing the unusual and strange. Therefore if you think that the technique sounds weird and you feel strange doing it - its working. The processStart by deciding on your problem as an object, rather than an action. Then decide on another object. This can be anything, but things of an organic nature often work best. Write down all the similarities you can think of between your problem object and the comparison object. This can be as simple as they are both white, and can include actions they perform or abstract characteristics they have. Once you have run out of similarities, start on a list of differences. These should refer to actual characteristics of one object or the other and is likely to result in a much longer list. Once you have a completed list you can group similar elements together. It is then a case of first looking at the similarities and determining if the functionality completely overlaps, or if the missing elements might add to your original problem object. You can then move on to the differences and determining whether the way that a function or characteristic is exhibited by the two objects can be used to provide new ideas for your problem object.
ConclusionTaking these finding together gives the innovator the opportunity to think outside their usual understanding and potentially find new ideas for further investigation. [source: www.mycoted.com]
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