SET OF QUESTIONS TO ATTRIBUTE RESPONSABILITIES

This technique is about using a set of questions like “Who is in charge of the programme for creativity introduction?”, “Who has to take responsibility for it?” or “Who has to implement it?”. These questions help to identify a process leader, i.e. a person in charge of the creative process. His major qualities are motivation, fairness, seriousness, outstanding and strong organization abilities, ability to build up interpersonal relations, persuasiveness...Yet, s/he is not required to be creative.
Next to the process leader, we find the”concept manager”. As good concepts can make the difference within a competitive company atmosphere, you need to set up a concept management plan. The “concept manager” has to collect, develop and generate concepts.
As regards creativity development, De Bono also suggests to build up a “creativity centre” to involve all employees in the creative process. Some specialists operate in this creativity centre; they are facilitators who lead creative meetings. Furthermore, the centre must promote seminars, meetings, exhibitions...in order to develop a creativity company culture.

Finally, you need to set up a network of people who are in charge of the creative process development at the local level. There are two kinds of network:

1. a network of “process leaders”, i.e. activators for the different divisions
2. a network of people who have proved to be interested in creativity and possibly have creative skills

CLASS	C
PHASE	Predisposition
DESCRIPTION	This technique is about using a set of questions like “Who is in charge of the programme for creativity introduction?”, “Who has to take responsibility for it?” or “Who has to implement it?”. These questions help to identify a process leader, i.e. a person in charge of the creative process. His major qualities are motivation, fairness, seriousness, outstanding and strong organization abilities, ability to build up interpersonal relations, persuasiveness...Yet, s/he is not required to be creative. Next to the process leader, we find the”concept manager”. As good concepts can make the difference within a competitive company atmosphere, you need to set up a concept management plan. The “concept manager” has to collect, develop and generate concepts. As regards creativity development, De Bono also suggests to build up a “creativity centre” to involve all employees in the creative process. Some specialists operate in this creativity centre; they are facilitators who lead creative meetings. Furthermore, the centre must promote seminars, meetings, exhibitions...in order to develop a creativity company culture. Finally, you need to set up a network of people who are in charge of the creative process development at the local level. There are two kinds of network: 1. a network of “process leaders”, i.e. activators for the different divisions 2. a network of people who have proved to be interested in creativity and possibly have creative skills
CORRELATE TECHNIQUES	SET OF QUESTIONS TO EXTERNAL MAPPING SET OF QUESTIONS TO EVALUATE THE STRATEGY PLANNING
REFERENCES	De Bono E., Serious Creativity Using the Power Lateral thinking to Create New Ideas, The McQuaig Group, 1992 .