RAWLINSON BRAINSTORMING


CLASS
C
PHASE
Idea generation
DESCRIPTION

Rawlinson Brainstorming is useful for untrained groups because there is no interaction between group members, all ideas are directed towards the facilitator/scribe

  • the problem owner simply describes in a headline the problem, he then gives simple background on routes he has tried and have failed, and what would represent an ideal solution
  • the resource (i.e.... all other participants) are invited to have a creative warm-up session and then offer solutions to the problem as two word descriptors
  • the problem owner focuses on those ideas that give him new viewpoints

[Source: www.mycoted.com ]
CORRELATE TECHNIQUES
REFERENCES
  • J. G. Rawlinson, Introduction to Creative Thinking and Brainstorming, British Institute of Management
  • www.mycoted.com

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