MORPHOLOGICAL FORCED CONNECTIONS


CLASS
B
PHASE
Idea generation
DESCRIPTION

The general use of a matrix in Creativity and Innovation is often known as a"Morphological" method. The authors give the following rules for their "foolproof invention-finding scheme" along with an example showing how their scheme works. Here it is:

  1. List the attributes of the situation.
  2. Below each attribute, place as many alternates as you can think of
  3. When completed, make many random runs through the alternates, picking up a different one from each column and assembling the combinations into entirely new forms of your original subject.

After all, inventions are often new ways of combining old bits and pieces.

Shape / Cylinder

Material

Cap

Ink Source

Faceted Metal Attached Cap No Cartridge
Square Glass No Cap Permanent
Beaded Wood Retracts Paper Cartridge
Sculptured Paper Cleaning Cap Cartridge made of ink
[Source: www.mycoted.com]
REFERENCES
  • D. Koberg, J. Bagnall, The Universal Traveler: A Soft-Systems Guide to Creativity, Problem-Solving, & the Process of Reaching Goals, Crisp Publications 1981