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In his book “La creatività dell’impresa. Tra caso e necessità”, Salvatore Vicari deals with the theme of Knowledge Conversion. “[…] It is very useful to draw a distinction between explicit and implicit knowledge which is unspoken and therefore cannot be easily conveyed and understood. Some abilities can be transferred through the learning process if they are cognitive abilities, i.e. knowledge related abilities. This kind of knowledge is easily transferable when you can convey it to anybody else explicitly, whereas it is unspoken when you cannot tell which rules or laws generated such knowledge. For instance, a creative advertising agent who develops a number of new and successful ideas cannot always explain why s/he is so creative. On the contrary, you can set the rules for an advertising campaign. In particular, the author refers to four knowledge conversion methods:
"Socialization is a process of implicit knowledge sharing which is typical of training on the job, whereas combination increases knowledge through a formal exchange of explicit knowledge between individuals. Externalization is about understanding implicit knowledge, while interiorization is about translating formal knowledge into real behaviour evident to individuals. It is a dynamic process always shifting from implicit to explicit knowledge and vice versa; in other words, it is an ever increasing recursive process.” (Vicari, 1998) |
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